When we shop locally we are supporting our community in more ways than just financially. We are saying to our local business owners that we really like what they are doing and we love the uniqueness they bring to our neighborhood. We don't want our community to simply look like a cookie cutter of the the next neighborhood over. We want our main street to be more than a row of nondescript chain-stores.I understand that many people actually like frequenting a store where no matter where they are, things always look the same.They like the fact that if they visit a large corporate chain store anywhere across the country, they can always find what they are looking for. They like the feeling of staying in their comfort zone where things are not confusing.
I knew a guy who took his family to Disney every single year. They stayed at the same hotel and ate at the same restaurants and never ventured far from the Magic Kingdom. For them it was easy and hassle free. They did not want to have any surprises especially while on vacation. A lot of people are like that. They don't like to try new things. They feel flustered when there is change in their daily routine.
This is exactly why the large chains are successful. Many consumers love the comfort of knowing that every McDonald's around the world will look exactly the same and there will always be a Big Mac on the menu. They like the comfort of going into a Starbucks and understanding the menu board and knowing the routine.
Personally, I think we should all embrace what makes our local community special, unique and different from other communities. The only way to do this is by supporting our local businesses and encouraging our friends and neighbours to do so too.
Next time you are going out with friends, pick a non-chain restaurant and get out of your comfort zone. Try something a little different and unique. Meet the owners and support them. It really is fun to try new things.
Shop locally this weekend!
We Care and You Do Too.